A social media campaign to promote the Blackberry plans using personality quiz for audience to determine what Berry are they. It was a fun project making all these quirky berry creatures come to life. With the success of the first phase, we had a spin-off for phase 2 which includes collaboration with Malaysian artist, Yuna. On top of that, we cracked our heads and created 36 games to demonstrate the 6 different call plans.
Watch Case Study Video